Leo Burnett and Red Production made “the dream” come true! The idea to bring really good international directors (not just foreign language speaking second league) to Serbia and to make Serbian advertising more global, is becoming real. Famous and award winning directors collective John Doe came to Belgrade to direct campaign for the Niksicko beer.

Following the “think global act local” business philosophy we finally had a chance to see how “the best” are doing it. Good and precise preparations, not making any compromise during the process, fighting for their vision, and having very long and good castings. The shooting was very exciting and inspiring as they were really creating and working with the creatives from the agency to make the best possible solutions and the most funny and effective scenes. We all hope that the smile from our faces after presentations will be also on the faces of the consumers after broadcasting. That our heroes from the tvc’s will become real stars and “the friends” of the audience.